Protecting the east retails Brand

The east retails brand represents trust, quality, innovation and a commitment to delivering an exceptional shopping experience. Every affiliate plays an important role in how customers perceive our marketplace. By following these Brand Guidelines, you help maintain a professional and consistent identity while building confidence with your audience.

These guidelines are designed to ensure that every piece of content featuring east retails accurately represents our company, products and values. Whether you’re creating videos, social media posts, blog articles, advertisements or email campaigns, we encourage affiliates to present the east retails brand in a way that is honest, professional and customer-focused.

Our Brand Identity

east retails is an Australian online marketplace built to provide customers with a wide range of quality products across multiple categories. Our mission is to make online shopping simple, enjoyable and accessible by connecting customers with products they love through a trusted shopping experience.

Everything we create should reflect our core values:

* Customer First
* Trust and Transparency
* Innovation
* Quality
* Reliability
* Simplicity
* Professionalism
* Continuous Improvement

When promoting east retails, your content should support these values while remaining authentic to your own personal style.

Brand Name

Always write our business name as:

east retails

Please avoid writing:

* East Retails
* EAST RETAILS
* Eastretails
* EastRetails
* ERT
* ER

Consistency helps strengthen our brand identity across all platforms.

Logo Usage

Our logo is one of the most recognisable parts of our brand.

Affiliates may use official east retails logos provided through our Affiliate Program or Media Kit.

Please do not:

* Modify the logo.
* Stretch or distort it.
* Change its colours.
* Rotate it.
* Add shadows or effects.
* Remove elements.
* Create your own version.

Always maintain sufficient spacing around the logo so it remains clean and readable.

Brand Colours

Our primary brand colour is:

Orange
HEX: #FF6A00

This colour represents energy, innovation, confidence and growth.

Supporting colours include:

* White (#FFFFFF)
* Light Grey (#F5F5F5)
* Charcoal (#2B2B2B)

Affiliates should use these colours where appropriate to create consistent branding.

Brand Voice

The east retails brand should sound:

* Friendly
* Helpful
* Professional
* Honest
* Confident
* Modern
* Welcoming

Avoid language that feels aggressive, misleading or overly exaggerated.

Instead of making unrealistic promises, explain genuine product benefits and provide useful information that helps customers make informed purchasing decisions.

Honest Marketing

Trust is the foundation of successful affiliate marketing.

Affiliates should only make claims that are accurate and can be supported.

Do not:

* Guarantee outcomes.
* Make false claims.
* Mislead customers.
* Create fake reviews.
* Use deceptive pricing.
* Pretend to be an official east retails employee.

Customers should always understand they are interacting with an independent affiliate.

Content Standards

We encourage affiliates to create content that provides value.

Great examples include:

* Product reviews
* Buying guides
* Tutorials
* Comparison articles
* Gift guides
* Seasonal recommendations
* Unboxing videos
* Product demonstrations
* Lifestyle content

Helpful content builds long-term trust and improves customer confidence.

Photography & Media

Whenever possible:

* Use official east retails product images.
* Maintain high image quality.
* Avoid blurry or pixelated content.
* Keep colours accurate.
* Do not remove watermarks without permission.
* Do not edit products in misleading ways.

If creating your own photos or videos, ensure they accurately represent the product.

Social Media

Affiliates are encouraged to promote east retails across platforms including:

* Instagram
* TikTok
* Facebook
* YouTube
* Pinterest
* X
* Blogs
* Websites
* Email newsletters

Always follow each platform’s advertising policies and disclose affiliate relationships where required.

Advertising Guidelines

When advertising east retails:

Do:

* Use truthful descriptions.
* Highlight genuine product features.
* Share your personal experiences.
* Encourage informed purchasing decisions.

Do not:

* Use misleading headlines.
* Create fake urgency.
* Misrepresent products.
* Copy another creator’s content.
* Use spam techniques.

Respect Intellectual Property

Please respect copyright and trademarks.

Only use:

* Official logos.
* Official product images.
* Approved marketing materials.
* Content you created yourself.

Never upload copyrighted material that you do not have permission to use.

Building Trust

Customers remember brands that are trustworthy.

Every interaction should reflect:

* Respect
* Honesty
* Accuracy
* Professionalism

Building long-term trust benefits both you and east retails by creating loyal customers who return with confidence.

Our Commitment

east retails is committed to supporting affiliates by providing quality products, transparent reporting and reliable resources to help you succeed.

As our marketplace continues to grow, we’ll continue improving our tools, expanding our product range and creating new opportunities for our affiliate partners.

Together, we can build a trusted marketplace where customers shop with confidence, creators are rewarded fairly and long-term partnerships thrive.

Thank you for representing east retails and helping us create an exceptional shopping experience for customers across Australia and beyond.

For more information, contact us at: affiliate@eastretails.com.au